In the brave new world of Social Media for Small Business there are the big, well known and highly lauded vehicles for promotion (Facebook, Twitter, Blogging, Yelp, LinkedIn) that almost every business has heard of, if not tried.

And then there are the new entrees into the scene, which get a lot of buzz in certain industries but which have not yet reached mainstream awareness. The obvious barrier to embracing these tactics as an “early adopter” is that your target audience may not have jumped on board either which will delay the potential benefits of directing your energy into these strategies.

However there are a multitude of advantages to being among the first in your area/industry to embrace these new platforms and a potentially greater payoff in the long run then directing your efforts to competing in the over saturated Social Media spheres.

These newer tactics are not as widely used, and therefore not as competitive, as the older social media platforms. The

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More Than One-Third of Employers Use Social Media to Promote Their Organizations New CareerBuilder Survey

– One-quarter of companies leverage social media to recruit and research potential employees– – Twenty-nine percent of companies with 500 or fewer employees utilize social media– – More than half of leisure and hospitality organizations use social media; tops industries surveyed– CHICAGO, August 18, 2010 – As companies emerge from one of the steepest economic downturns in history, they understand the significant reach and importance of using social media to promote and rebuild their organizations. A new CareerBuilder survey reports that 35 percent of employers use social media to promote their company. One-quarter (25 percent) of these employers said that they are using social media to connect with clients and find new business, while others are using it to recruit and research potential employees (21 percent), or strengthen their employment brands (13 percent). The survey wa

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