When we set out on a journey, we need a clear map, showing us the directions we need to follow to reach our destination. In the same way, whenever we set out to reach a financial goal, we need directions to help achieve it. This guidance is provided by the financial planner. He recommends you the suitable investment avenues based on your goals, time horizons and risk appetite.
Suneet was looking to buy a car within two years. His friend advised him to invest in an equity mutual fund that offered him very good returns. Suneet took this advice and invested in the fund suggested by his friend. But then the things changed. The markets crashed and Suneet saw his investment lose its value drastically. Why did this happen? The main reason was that he did not hire the services of an expert financial planner.
Suneet is not alone. There are many like him who invest solely on the advice of their friends, relatives and colleagues. Others go to their friendly broker and ask him to suggest the best investment option for them. These brokers then end up suggesting an investment avenue that may not meet the investor’s goal. D
In the brave new world of Social Media for Small Business there are the big, well known and highly lauded vehicles for promotion (Facebook, Twitter, Blogging, Yelp, LinkedIn) that almost every business has heard of, if not tried.