Last week, we published a case study that looked at a team of four toy designers — Chris Dahlberg, H. Eric Mayse, Jim Preziosi and Eric Treadaway — faced with a quandary: how to expand their business so that they are not so dependent on their one big client, Mattel. Their company, the Four Horsemen Toy Design Studio, has revenue of more than $500,000 a year, most of it from its contract work for Mattel. They have a staff of three to help with sculpting, painting and shipping in their workshop in Butler, N.J.
They want to design and sell their own collectible action figures, but their work for Mattel leaves them with little time to focus on their own toy lines. They have created four lines so far, but to be successful, they believe the lines need a back story supported by content from movies, TV or comic books.
In 2008, the Horsemen met with a production company, 4Kids Entertainment, about creating an animated television series, but the financial crisis hit, and the deal fell apart. The




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