Myer chairman Howard McDonald has told shareholders at the department store’s annual meeting this morning that while there were no clear short-term indicators of when consumer confidence would return to more normal levels the business remained highly leveraged to an upturn.
He said the recent cut in official interest rates by the Reserve Bank was “certainly a step in the right direction” to improving consumer confidence in the lead-up to the crucial Christmas trading period.
The relatively upbeat assessment of the trading environment is in stark contrast to the poorer picture of retail painted yesterday at the Woolworths annual meeting and by rival David Jones at the release of it’s first-quarter sales performance.
Mr McDonald said Myer’s first-quarter sales of $681 million, down 3.5 per cent, was in line with expectations and assuming no further deterioration of the trading environment the company reaffirmed that it anticipated full-year 2012 sales to be flat and net profit to be up to 10 per cent below 2011.
Myer chief executive Bernie Brookes said the business had remained profitable during very tough economic times, characterised by high savings rates and conservative consumers.
The department store had exited a number of lines including segments within home entertainment and electronics to capture better value for shareholders.
Mr Brookes said flat screens televisions, for example, had dropped in price by more than 20 per cent and the department store owner was focusing on areas it could target effectively, such as coffee machines and smaller electrical appliances, rather than categories such as home entertainment that remained highly price competitive.